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THE INDEX

How To: Find the right brand photographer

Filed in: Business

How to find the right brand photographer

The first step to any successful shoot or project is to know what you want. If you have already worked out all the parts of your business and brand. Keep reading on! Otherwise, you want to check out my Branding Guide HERE. My process may be a bit longer than other photographers. But,it’s gotten my clients consistent results that they love because I really listened to and brought their vision to life! So let’s go down the list of how to find the right branding photographer for you!

How to Find the Right Branding Photographer

You would start this search as you would asking for any other services. You might start with the people you already know, love, and trust.

Best Case Scenario

The know, like, trust factor cannot be underestimated. You want to give your money to businesses you like, know will take care of you, do a fantastic job, and you have points of connection with. People who book me are usually people who already know me somehow and we have already built some sort of relationship with. This is what your marketing efforts (hello Social Media!) would be ideally doing – building that all-important know, like, and trust factor.

If you don’t know anyone you can start your search on visual platforms because you want a good visual match. Google Images and Instagram are places where you can search for a visual style.

You want to have a style match

If you know the look and feel of your brand, you should find a photographer who has done work on their website, that matches the look and feel of your brand. Check out my Branding Tips page for more info about the parts of a Brand you should think about before setting up a shoot! 

Get an accurate quote from photographer

Get an accurate quote from the photographer

When anyone prospective client sends an inquiry, all photographers get excited! After sharing in our mutual excitement, your photographer’s next questions are always going to be what kind of project do you have.

Client considerations

  • What is the goal of your project?
    • You’re launching your brand to the world!
    • You already have a brand and you are launching a new offering.
    • You’re rebranding
    • Other
  • What are you planning to use the photos for?
    • Social Media use, promotion
    • Website update
    • Promoting a book
    • Seasonal Product offering
    • Other
  • Are we taking photos of you and/or your product? 
    • If you don’t already have a Bio pic that you absolutely love, I would highly recommend this since you’re already booking a photoshoot!
    • A rough idea of how many photos you would like of you and if you’d like outfit and location changes
  • What is your budget for the project?
    • I find that a lot of clients want a lot of quantity. We all want value for our hard-earned dollars. But in order to get a ton of photos that aren’t painfully repetitive, you’re going to need more setups (location changes, outfit changes, scene changes) and shooting time that drives up the price of the shoot.
  • How many photos/shooting time do you think you’re looking for? 
    • Your photographer can help guide you with how long they think it will take to execute your project based on your vision.

Photographer Considerations

These questions help us estimate:

  • how much time your project will take
  • how many images we should produce
  • the orientation of how to shoot the photo (vertical vs landscape)
  • the right crop for your photos
  • the number of images to edit
  • if we need to outsource – models, materials, other talents, secure a location

And then, we can calculate an accurate rate. I’d recommend getting more than one quote as well so have an idea of what the market is charging for the project.

Booking your next photo shoot

Book, Sign, + figure out a date and location

Once you and your photographer nail down all the details above and decide to move forward with the project. You’ll usually want to figure out a location as the location is part of photography contracts, at least it is for me.

Contracts used to scare me. They can be long and full of legal jargon I’m not familiar with. After doing this for a while, I’ve come to really appreciate contracts because they spell out the mutually agreed upon aspects of the job. For example, my contracts say date, time, location, shooting time, the amount agreed upon for the project, and a number of deliverables if applicable. It helps everyone to agree on what the expectations are so that we’re all on the same page.

Everyone signs and does a happy dance!

Getting ready for your branding photo shoot

How I get ready for your shoot once you book

I am a high-level nerd. Word. I went to school for a lonnng time. So one thing I know how to do is research a subject. I see what’s been done before, what’s over done, and think about what my take would be on the subject.

Gathering Visual Inspiration

My Go-To place to start this research is Pinterest. Because I can make Boards easily, but you can certainly use Google Images too like I mentioned earlier. As far as I know, they don’t have a board feature yet, but I can Pin images from anywhere onto my Pinterest Board.

Here are some of my boards if you’re looking for some visual inspiration!

Personal Branding – Women

Personal Branding – Men

Product Photography

I’ll start a board for my client based on the conversations we’ve had earlier just to make sure we’re all on the same page. They give feedback on what they think of the board curation. What I’m looking for are their favorite images and a bit more about why they’re drawn to those particular images on the board. Is it the colors, lighting, mood, etc.

Sourcing Props

You or your product are going to be the star of the photos, but we want supporting items that help tell the story of you or your product. I had a birth educator bring her education models and an insurance broker with recognizable landmarks in the city he brokers in with shots of branded mugs for his company, all the supporting players whether it be background, location, or props really add to the storytelling aspect of the photos. These storytelling photos are ones you’ll want to use again and again.

Writing out lists for the shoot

Prop lists and shoot lists are next. I think about the photo I want to compose with your story in mind. What items do I need to help tell this story? Do I need to get any fresh items? What are the shots that you need to complete the project? Then I write out the shoot list for all the shots we’re going to need for a successful shoot! It helps ensure that I don’t forget to bring anything to the location other than me and all the camera gear!

Conclusion

That was a lot! Maybe you’ve had this done before and didn’t realize all the steps your photographer took to make your shoot a success! Behind the scene stories are always so interesting to me because I appreciate all the effort that much more when I’m aware of the effort! It’s like watching the Director’s Cut of a movie and falling even more in love with it! I hope this helps you along in your branding journey!

 

Related Links

30+ ways to use photos from your Branding Session!

Commercial Photography Berkeley

When you should hire a professional photographer

How to find the right branding photographer for your business How to find the right branding photographer for your business

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