THE INDEX

First things first
 

A brand is the name, symbols, feelings, associations, and other features that distinguish you from your competitors. It sets you apart from the rest of the pack, and yes, you DO want to stand out!

Brand features are style choices (see below) that are curated to enhance their experience with you and your brand.  These choices are to attract and speak to your ideal client. 

In other words, what's the kind of experience you're offering to your ideal client?

What is an ideal client?
 

What is a brand?
 

This is the type if person you're ideally going to attract. It can be a favorite client, or someone imaginary.

What's their age, location, interests, education level, career, what stores do they love, do they have kids, pets, and eating habits do they have? Why are they they best fit for your business?

You want to speak to them and their problems that you potentially solve with your business! And get as specific as you can!

NEXT SET

Who are you helping? Do you want to educate, inspire, or enhance their lives with a product or service? What problem is it solving with your  product or service? Knowing this will help you know how to speak to your audience effectively instead of saying hey! I have  a product! Please buy my product!

VISION OF SERVICE

05. YouR

Is the tone of your brand happy, optimistic, or funny? You might want to work with a brighter palette. There's no universal formula, but some combinations make more sense than others. 

MOOD, VOICE, FEELING

04. YOUR 

These like the fonts are going to go all over anything that represents you. Your website, your promotional materials, your advertisements! And it's often tied in with No. 4!

BRAND COLORS

03. YOUR 

Just as your handwriting conveys your personality, so do the fonts you pick for your brand. I recommend starting with three and adding more if you like from there! If this doesn't sound like your thing, you can always buy font kits!
Helpful Resources: Creative Market

BRAND FONTS

02. YOUR

This is probably the most recognized branding feature people think about. Nike has the Swoosh. Apple has the byte from the Apple. It can be an icon, or it can be as simple as your name written in your brand font with your brand colors!
Helpful Resources: Canva, Etsy

LOGO

01. the 

LAST SET


Why are you starting this business anyway? Do you feel called to help others? Do you think we need more environmentally friendly products? Is there a hole in the market you're serving?


In short, it helps immensely to really, really know yourself and dig down deep to find these answers. It's OK if you don't know them all right away. I didn't know all these answers when I first started, but I found them along the way. 

STORY / WHY

08. YOUR 

Even if you don't think you are a personal brand, you are. You are representing your business all the time. By the way you interact with your community, potential clients, and tell people about your business! Your values likely color your business values. So think what is important to you that translates to your business.

SELF

07. YOUR

A lot of businesses are now thinking about other benefits their brand brings. Allbirds talks about their carbon footprint with their wool shoes. Equator coffees talks about sustainability and fair trade with their farmers. These values can help set you apart from the pack and attract clients with similar values! 

VALUES

06. YOUR 

CHECK LIST

Branding

Emily

I help female entrepreneurs launch new brands, products, or offerings with compelling commercial photography so that she can focus on more sales, more leads, and more impact without feeling like you have to do it all on your own.  

You get images that make you confident in marketing and pitching your product or service to prospective clients. 

hi! i'm

TELL ME MORE

I'm a COMMERCIAL AND BRANDING PHOTOGRAPHER AND I'd LOVE TO HELP YOU BRING YOUR BRAND TO LIFE.

To all your success! 
If you'd like to learn more about my process and how we can work together, please fill out the contact form below! 

 

With luck and love, 
Emily

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